Based upon the theoretical framework on the concept of program development (Boone, 1992), this research sought to expand the knowledge base concerning the development of appropriate delivery strategies for international extension projects. This research was collected using participatory rural appraisal methodology (Geilfus, 2001; Chambers, 1994) within the qualitative research paradigm. Prolonged engagement, persistent observation, and triangulation of data sources ensured trustworthiness for the data collection and analysis. The primary data gathering tool was focus groups within two villages in northeastern Mexico. Data were reported as case studies for each village and through cross-case analysis. Benefits of extension delivery strategies were found to cluster into three major categories: 1) social behavior; 2) hands-on activities; and 3) innovations. Although villagers within each community had unique examples within the three categories, there were benefits that were congruent for both communities. Villagers also determined the delivery method that was most important within the three categories. Field trip, participatory exercises, demonstration and practice, workshop, and pamphlet were the most effective delivery strategies for the social behavior category. Field trip, distance education, pamphlet, videotape, and demonstration and practice were the most important delivery strategies for innovation. The hands-on activities category was less dispersed numerically and was not as useful, according to each focus group’s consensus, for any of the delivery strategies discussed in the focus groups. The delivery strategies matrices were an effective data collection tool for determining villagers’ preferences and have application for international extension program development and delivery.

Keywords: Delivery Strategies, Extension, Hands-on Methods, Innovation, Mexico, Qualitative Research, Social Behavior


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